Product Details: Nourishing shampoo gently exfoliates the scalp. • Reduce hair loss due to breakage* when used as part of the invati advanced™ 3-step system• 4 out of 5 women say their hair looks and feels thicker and fuller**• Formulated for medium to thick thinning hair, and normal to dry scalp types• Formulated with 10X more conditioning agents† for added nourishment• Wintergreen-derived salicylic acid helps remove build-up that can clog pores• A blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in• Delivers a soft, smooth and nourished afterfeel • Sulfate cleanser-free formula with low lather • Color safeSave money and save plastic when you buy a litre. [see comments on invati light]• litres cost 20% less per ounce.†† [same]• litres use up to 28% less plastic.††Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences. People-tested. For more click here. (live link) *80% of 105 women reported they experienced less hair breakage after 8 weeks of using the complete invati advanced™ system.**In a consumer study after 8 weeks of using the Invati AdvancedTM system on 105 women†When compared with invati advanced™ exfoliating shampoo: light††Due to buying one litre (33.8 fl oz) bottle versus the equivalent product in standard-size bottles or tubes.